Season 6 — Episode 34 May 24, 2023

What’s Your Personal Brand? Is Brand Building Worth it?

Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand?  And, why do we still struggle to understand the value of brands given all the data we swim in?

Recent picks, and recommended reading/websites:

The Promise by Damon Galgut (Book)

Klara and the Sun by Kazuo Ishiguro (Book)

Stay True: A Memoir by Hua Hsu (Book)

J. Crew and the Paradoxes of Prep by Hua Hsu ( New Yorker Article)


You can email your comments and ideas for future episodes to:  You can follow Youngme and Mihir on Twitter at @YoungmeMoon@DesaiMihirA and Felix on LinkedIn at: Felix Oberholzer- Gee.