Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School. Her research focuses on innovation and brand strategy with a particular focus on the digital economy. She is the author of the bestseller, Different, and she has published and sold more than two million case studies on companies ranging from Uber to Starbucks to IKEA.

Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration in the Strategy Unit at Harvard Business School. His work has been profiled by media outlets around the world, including The New York Times, The Financial Times, Le Figaro, Neue Zürcher Zeitung, and The Straits Times.  He’s the author of Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance, which was named one of the “10 Best Business Books of 2021” by Forbes.

Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. His research focuses on tax policy and corporate finance and he is the author of The Wisdom of Finance and How Finance Works.